For most marketers, SEO marketing is like a full-time and backbreaking job. But, no matter how much they want to deny it, SEO strategy is one of the best ways that can help them cut through the noise and stay relevant to the market.

A lot of marketers invest in social media content, explainer video marketing, guest posts campaigns and marketing trackers, but SEO marketing remains one of the most important and effective ways for business’ growth.

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While SEO marketing may not provide instant results, it can ensure you to earn long-term revenue by improving your website’s overall searchability and visibility.

Year after year, month after month, and day after day, a well-thought SEO marketing strategy will continuously generate results for your business, from more organic traffic to a spike in conversion rates.

Despite all the painstaking efforts for SEO marketing, there are at least thousands, if not millions, of tools that can help you earn a place on the search result pages seamlessly -- all thanks to the internet.

However, a thousand tools can be an overwhelming number of options, isn’t it? That’s why we trimmed that list down for you.

SEO Marketing: Why You Should Care? πŸ€”

Before we get into the nitty-gritty, you need to understand how SEO marketing can actually help your business get off the ground and take your brand to the next level.

These three essential reasons should offer some clarity, regardless of the industry you’re in or the business size you have.

SEO Improves Your Brand Awareness πŸ’―

SEO marketing is all about making your website more visible so your target customers can easily find you. In other words, winning SEO strategy can get your business in front of people who are actively looking for information related to your business. That’s how you increase more qualified traffic to your website or your online store.

SEO Helps You Gain Trust and Build Credibility 🀝

Investing in SEO marketing won’t only help you appeal to broader potential customers but also make it easier for you to gain their trust and build authority. By improving your brand’s online visibility, you’re showcasing your brand and business as reputable and available for potential customers out there.

SEO Provides Visitors With a Better User Experience 🀩

Search engines tend to improve the rank of websites that provide a positive user experience and up-to-date content. It means that a good SEO practice equals a good user experience. To make the best of your SEO marketing strategy, you have to create an easy-to-navigate and user-friendly website.

The 11 Essential Tools for Your Winning SEO Marketing Campaigns πŸ₯‡

Now that you have a solid grasp on how SEO can help your business grow, it’s time to break down some potential tools you can utilize to perform a top-notch SEO marketing strategy.

We’ve collected a big sampling of the most-used tools on the market that can cover a number of SEO marketing common needs.

These tools below are budget-friendly, easy-to-use, and fast. We hope you find the tools you can put to fair use for your next SEO marketing campaigns.

#1. Google Analytics 🎯

It’s not a complete SEO marketing tools list if we don’t mention Google Analytics in the first place. This free SEO tool is probably the most basic tool you can start with.

It provides you with all features you need for SEO marketing campaigns, from tracking data from campaign measurement to audience reports.

However, at the most basic level, Google Analytics is a traffic reporter. With the help of this tool, you can easily view, analyze, and optimize your website traffic in just one place.

#2. Ahrefs πŸ”—

Ahrefs does a good job of SEO and backlink analysis. Many users rely on this tool for their link-building strategy. More than that, it also helps you with keyword research and tracking, competitor analysis, content ideation, and even site audits.

Since most of the features inside of Ahrefs are designed for professionals, many savvy content marketers live and die by it. However, the easy-to-use interface makes the tool appeal to beginners.

#3. SEMRush πŸš€

Similar to Ahrefs, SEMRush is an all-in-one SEO tool. While Ahrefs can be a clear winner link-orientated marketing strategy, SEMRush can come out on top when you need a more keyword focus platform.

You should also consider this tool because you can try out all the features on SEMRush for free for 14 days. Then, you can decide whether to use the premium version with unlimited access to all features or not.

#4. Moz 🧰

It doesn’t stop with Ahrefs and SEMRush. There’s another powerful all-in-one SEO tool in the market: Moz. From keyword database to link monitoring, this tool provides you with all the basic SEO features you need in one tidy package as opposed to using multiple different platforms.

The low premium price and 30-days free trial makes this tool popular among budget-limited small businesses. So, if you’re local businesses that want something cost-friendly to help you with SEO marketing strategy, Moz can be a good choice.

#5. Advanced Web Ranking πŸ™ŒπŸ½

Advanced Web Ranking is a rank tracker specially designed for agencies, which can accommodate large amounts of keywords. To facilitate project assignment between co-workers, it supports an unlimited number of users at no additional cost.

Keeping in mind that some agencies might work with clients from different locations, Advanced Web Ranking can be set to retrieve results for a specific country, city or even for defined GPS coordinates. This way, the results are accurate and reflect the ones clients see when manually searching in their browsers.

The reporting part can be made via permalinks, as PDFs, CSVs or through 3rd party apps, such as Google Data Studio. All plans include the whitelabel feature, which allows you to fully customize the reports and interface with your logo, and even replace the link you send your clients with your own website.

You can trial it for free for 30 days (no credit card required) to see how the application works for your website and targeted keywords.

#6. Woorank πŸ“ˆ

Woorank allows you to track down your website rankings through reports and see how well they’re performing. It spoils you with key features such as website reviews, competitive analysis, site crawl analysis, marketing checklists, and more.

It helps you to track everything that affects your SEO performance of your website. With such detailed reports, you can fix any bugs or issues that may harm your website rankings quickly.

What makes this tool more compelling is that it also offers you suggestions and tips to solve any problem you have with your website SEO performance.

#7. KWFinder πŸ”

If you’re looking for a tool that only focuses on keyword research, KWFinder can be a reliable tool you can use. Using this tool, you can find hundreds of keywords, making it easier for you to pick which one is the easiest to rank and has the most potential traffic.

It offers you multiple research options for unique keyword opportunities. KWFinder can spew tons of keyword ideas, complete with monthly search numbers and an accurate difficulty score.

#8. Frase πŸ€–

Frase is a potent tool when it comes to content optimization. It uses AI to give you grasps on what topics you should write about to rank first for a given search query.

This tool helps you score your content and recommend high-performing topics, making it a go-to tool for content creators that aims to create a high-ranked content brief and write content in no time.

In addition to that, Frase can also scan and analyze the top-ranking articles that have a similar topic to yours and suggest what you need to add to your articles to gain authority and improve its ranking.

#9. Botify πŸ”

Botify is a clean and straightforward site auditing tool. It provides you with information about your on-site SEO, such as loading speed, HTML errors, and click depth. This way, you can dig deep into the data to get actionable insights.

Many users say that Botify is an advanced version of Google Search Console with full-packed features for technical SEO. If you manage a large website or a massive e-commerce site with multiple page types, this tool might be the best bet for you.

Botify allows you to see areas of your site that were not being crawled to make sure that Google can access the content on your website. However, the drawback is that this tool quite expensive, especially for startups and small businesses.

Broken or dead links can cause you a negative user experience, among other things. This, in turn, can hurt your site ranking. To prevent it from happening, you can use an online broken link checker such as Dead Link Checker.

This free and easy-to-use tool is ideal for businesses of all sizes that regularly check all the links on their websites within only a few clicks.

This tool crawls through your webpage and looks for broken links and the reason behind it. It can also be automated and send the reports directly to your email inbox, so you don’t need to remember to run it periodically.

#11. Tubics 🎬

As a savvy marketer, you must know that you can SEO practices aren’t only implied on your blog posts or web pages. It only works for your video content. In this matter, Tubics is a tool to optimize your videos so it can add an extra boost to your overall SEO marketing.

If you have a YouTube channel for your business, then this tool is a must-have. Tubics provides you with competitor analysis, keyword research, keyword tracking, and even rank tracking for your channel and videos. All those features will help you rank higher on the platform and drive more traffic to your site.

Bottom Line πŸ’‘

SEO marketing isn’t a short-term strategy. It needs to be earned and built over time. Thanks to the internet, now you can easily tap into the SEO marketing bandwagon with the help of those powerful tools above.

Certain tools appeal to some SEO marketing objectives better than others. So, the trick here is to pick ones that match your business budgets, preferences, and needs. Ask yourself these following questions before spending any bucks for choosing the SEO tools:

  • How much budget and resources did I allocate for this SEO marketing campaign?
  • What is it that I’m trying to achieve with this SEO marketing campaign?
  • Will the SEO tools that I choose aligned with my brand identity?
  • How will the tools fit into my current strategy?

By answering those questions, you should have some tool names that you think are worth investing in and drive evergreen traffic at the top of the funnel.

This article was written by Andre Oentoro. Andre is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Check out his Twitter: @breadnbeyond or Email:, or LinkedIn

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