Blogging can be anything you want it to be.

It can be your hobby, your job, a part of your marketing strategy that helps you land clients - you name it. But, whatever blogging is to you, you still have to ensure you're doing it the best way possible.

It can be a complex and demanding task since there are so many elements you have to cover.

From customizing the webpage and writing great content to hitting the right buttons with your target audience, you're up for a big challenge. And one of those challenges is to choose the best blog post template.

The template that you use will help you provide a better user experience. If you don't know what blog post template to use, we'll help you decide.

We'll analyze the 5 great blog post templates that top bloggers are using, and we'll help you decide which one suits your needs best.

Let’s take a closer look and break it down together.

Figure Out What To Blog About 🤔

Choosing a blog post template is not the first thing you should do in the process of creating a brilliant blog post. On the contrary, there are more important steps you need to make before deciding on your template.

One of those things is deciding what to blog about.

This is because your template and your blog content need to unite together to make the best possible impression on your audience. To put it simply- they go hand in hand.

For this reason, you first need to think about the topic of your blog or your blog post and have it all figured out. Define the following:

  • The topic of your blog post
  • The takeaway you want your target audience to have
  • The main idea and your perspective on it
  • Your tone & voice
  • Your personality

Make sure you know exactly what you’ll cover and how you’re going to cover it. Think about the details we’ve listed above and shape the entire blog post in your mind. In the very end, your blog is your brand.

Once you figure out what to blog about, you’ll be one step closer to choosing a blog post template that fits that concept.

Define Your Blog Format 📝

How you format your blog is yet another important factor that you have to pre-plan.

Blog formatting influences user experience as well as how your readers understand and whether they like your content. Formatting can help you make your blog:

  • Easy to digest
  • Understandable
  • Entertaining

Think about the main formatting rules you want to stick to in your blogging and define them as the foundation of your every blog post.

Here are some of the best formatting rules we feel you should follow to make your posts more effective and successful:

Headings 👏🏼

Divide your blog content into sections using headings. Think of clever and intriguing headings that will inspire your target audience to keep on reading. Use trigger words to make your copy stand out more.

Short Paragraphs 💁🏼‍♀️

Divide your blog post further into smaller paragraphs to help your readers scan the text for specific information. Keep your paragraphs up to 3 sentences long.

Simple Sentences 👍🏼

Make your sentences simple and to the point. Help your readers digest your content with no trouble what so ever.

Bullet Points & Numbering 🧐

Creating lists using bullet points and numbering is a way for you to make your content more dynamic and visually appealing. It’ll make your blog more interesting to the readers.

Visuals 🖼

Although technically speaking, visuals aren't a part of the blog post formatting, they still influence what your blog posts look like. Plan for visuals, and think about breaking the text up using images, videos, GIFs, or other visuals aids.

If you have any other ideas on how to format your blog post, make sure that you include it in your formatting strategy.

Once you define all the aspects of formatting your content, you can move on to the other steps in creating brilliant blog posts.

Best Blog Examples 🙌🏽

Another aspect of your blogging venture that you need to cover before you choose a blog post template is the type of blog you’ll be writing.

There are dozens of blog post types you can choose from, and each one will call for a different template. Why? Because each type has the goal to achieve a different effect on the reader.

Let’s take a look at some of the most popular and widely used blog post types and when’s the best time you should use them:

Lists 𝟏, 2, 𝟛

Lists are great for providing actionable tips, ranking products/places/food/etc. They’re informative, useful, and practical.

How-To Blog Posts 💁🏽

These are perfect for sharing your skills, knowledge, and expertise on a subject matter. Your audience will expect to learn something and read high-quality content.

Infographics ℹ️

If you’re skilled at creating visuals and you have an audience that responds good to visual content, you can create an infographics blog post. It will give you the chance to visually represent data, information, statistics, or any other information you want to share.

Image Courtesy of

News Blog Posts 🗞

If you want to stay relevant and share up to date content with your readers, you need to follow the news and latest happenings within your niche and cover them in your blog posts.


Image Courtesy of TheBlogStarter

A step-by-step guide to help your target audience solve a problem, master a skill, or learn something new is another popular blog post format.

Interviews 🎙

Image Courtesy of BloggingTips

If you can find an influencer, expert, or another blogger that wants to share their opinion on an interesting subject matter, your audience is going to love it.

Reviews 👍🏼👎🏽

Reviews are another popular blog post format since they offer your opinion on a product, service, place, or anything else you’ve tried. Your audience trusts your advice, so they’ll enjoy reading your recommendation.

Image Courtesy of Zapier 

As you can see, there are various options you can choose between. Each blog post type will bring you a certain amount of traffic, and each of them will require different formatting and structure.

Therefore, you should only choose your template once you decide on the blog post type you want to use.

Think about the template that will best complement your ideas and make it easier for your target audience to digest it.

Now that we’ve covered all the basics, it’s time to take a look at actual blog post templates that some of the best bloggers out there are using.

We’ll break them down and try to learn from the best. Let’s do it!

The List Blog Post Template 📝

9 Ways You Can Support Someone With Bipolar Disorder by Natasha Hinde

Image Courtesy of HuffingtonPost

Natasha Hinde is a lifestyle writer at the Huffington Post UK. As an experienced blogger and journalist, she’s covered stories ranging from mental health issues to baking advice.

The blog post we chose to analyze in this article is titled 9 Ways You Can Support Someone With Bipolar Disorder. It’s the perfect example of a list blog post that you can use to craft your future post.

We'll break it down into segments and see what template this author used to convey her message.

· The Intro

Every blog post needs to have an introduction, but it’s not enough for you to just announce what you plan on writing in the rest of the post.

In this introduction, we get to learn a bit about bipolar disorder, the importance of support for the people struggling with it, as well as a real-life example of Kanye West and his wife, Kim Kardashian.

Finally, we learn that the author “asked mental health charities Mind, Rethink Mental Illness, and Bipolar UK for their advice on the best ways to show support”.

She has our attention.

· The Numbering

The post is clearly divided into numbered sections. There are 9 practical lessons we'll learn from this post, and that’s what inspires some people to read it. If the title were “How to Support Someone With Bipolar Disorder”, it wouldn’t be as effective.

· Unique Headings

Each section has a unique subheading that summarizes the advice shared in the section. For people who don’t want to read the whole thing, it’s a great way to still get some value. Here’s what they’ll see:

  1. Talk with them about their experiences
  2. Educate yourself on bipolar disorder
  3. Learn their triggers
  4. Prepare for manic episodes
  5. etc.

Even if the reader reads nothing but the subheadings, they’ll still get some value from this post.

This template is a great example of how a clear and simple structure can turn any subject matter into interesting and compelling content.

How-To Blog Post Template  💁🏼‍♀️

How to donate clothes in the most ethical ways possible by Siobhan Neela-Stock

The second blog post template we’ll be breaking down is from an article titled How to donate clothes in the most ethical ways possible written by Mashable’s reporter Siobhan Neela-Stock.

Image Courtesy Mashable

Siobhan is the Social Good Reported who covers race, climate crisis, mental health issues, and many more interesting topics.

For the article we're about to analyze, she has one simple goal - to teach her audience how to donate clothes the right way.

Here’s how she does it.


She uses the introduction to awake interest in her readers by explaining some amazing facts:

  • Most of the clothes we donate end up in landfills, not in thrift shops of charities
  • Fashion industry overproduces clothes
  • experts in sustainable fashion and people who work in textile waste told Mashable how people can help solve this problem.

Then she moves on to explain each individual step in the process.

The Subheadings

This time, subheadings don’t reveal the essential information like in the previous template example. Here, the subheadings tell us what we’ll learn from each section, but we still have to read the entire thing to get value.

Still, the subheadings serve as the reader's map around the blog post. They can use it to skip sections, find specific information, and determine their own order of reading.

Image Courtesy Mashable

The author also included some quotes and visuals into the template to make the readers’ experience more dynamic and entertaining.

Product Review Blog Post Template 👏🏼

19 skincare products with near-perfect Amazon reviews by Mara Leighton

Mara Leighton is a senior reporter for Business Insider's Reviews vertical. She’s an expert in what she does and brings her audience facts, credible information, and reliable tips.

In the blog post 19 skincare products with near-perfect Amazon reviews, she breaks down Amazon's top skincare products and provides a seamless transition from one to the other.

Image Courtesy of Business Insider

Here are the elements she uses in each individual product's section:

  • The Image
    When you’re writing a product review blog post, you need to include product images. People need to know what you’re talking about, and images will help them visualize while they read.

    It’s good to include official, professional images of the products like in this blog post, but some bloggers prefer the images they’ve made to prove they’ve actually tried out the products.
  • The Link
    The author provides a link that takes you directly to the product page on Amazon. This is another must.
  • The Price
    Your review has to provide product price since that’s what most people are interested in learning.
  • The Rating
    Social proof and customer reviews are important to the average consumer. Share this information in your review, just like out author did.
  • The Features
    Finally, she shares the most important features for each of the products and gives insight into its qualities or downsides.
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Image Courtesy of Business Insider

Use this template when you decide to write a product review blog post and make sure you cover all the necessary elements.

The Interview Blog Post Template


The Talks is an online interview website with hundreds of interviews with people from music, fashion, art, sports, film, and other spheres. They specialize in interviews, which is why we chose one of their blog posts as the template.

In their interview with Alicia Keys, titled ALICIA KEYS: "IT CAN’T BE HELD BACK ANYMORE", they teach us everything we need for a perfect interview blog post.

Image Courtesy of The Talks

Here’s how they do it at The Talks:

  • The Profile
    Even though it's Alicia Keys and most people know who she is, the interviewer creates a profile to share the basic information of the interviewee.
  • The Questions
    Interviews are based on questions that should go without saying. The questions play a crucial role in the interview since they guide the entire process from start to end.

Therefore, the questions have to be clearly visible, bolded, or emphasized using other design methods.

  • The Answers
    The answers are shown immediately below the question, separated by a single empty line. Together, they make a whole and should be seen as one separate section.
  • Quotes
    The most interesting sections of the interview should be extracted and portrayed as quotes in a larger font so as to catch everyone’s attention. In this case, it’s an inspiring note from keys: “Once you express yourself, you’re in that vulnerable state, you’re growing, you’re learning, and you’re able to become stronger.”.

It’s important that you transport the energy of the person being interviewed to the readers and help them feel, understand, and enjoy every word that you report. Check out this thesis writing company if you need help with writing or formatting your interview blog post.

News Blog Post Template 📰

Senate Votes To Ban TikTok From Government Devices by Rachel Sandler

Forbes magazine is known as one of the most reliable and credible sources of information. Their reporter Rachel Sandler will show us how to cover breaking news within our niche and share it in the form of a blog post written from our perspective.

In the article Senate Votes To Ban TikTok From Government Devices, she offers a brief review of these breaking news.

Image Courtesy of Forbes

The post is of informative nature and is based on facts. Here’s the approach we can analyze in this news blog post template:

  • Key Facts
    A news blog post needs to cover the main journaling questions, which are “who,” “what,” “where,” when,” “why,” and “how.” Your target audience needs to hear the factual information and see that you’ve covered the topic in depth.
  • Background Information
    Not all the readers are familiar with the subject matter or know exactly what’s happening. You need to give them some background information and provide context for them to understand the whole blog post.

Like in the previous templates, we also see that the author uses short sentences, breaks the text into paragraphs, and makes it easy for the readers to scan it.

Final Thoughts 💁🏻‍♀️

Writing a high-quality blog post that people are going to love reading is a challenging task that requires planning, strategizing, and taking advice from the best.

The 5 great blog post templates we’ve shared above can teach you all you need to know about creating an informative, entertaining, and attention-grabbing blog post. Use them as inspiration and guidance for your future blog posts.

This post was written by Daniela McVicker. Daniela  is a passionate digital marketer who is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.

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