According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.

And what about you? Do you get the most from your influencer marketing campaigns? Are you getting all the benefits you can?

If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche.

  • Why Is It Important To Create An Outreach Email Template? 🧐
  • Spark Interest 🔥
  • Talk About Your Brand 📝🙌🏽
  • Provide Value 🤝
  • Promise To Provide Freedom To Create 😎📷
  • Keep Your Email Short And Well-Structured 🗒
  • Add A Call To Action👏🏼
  • Proofread Your Outreach Email Template 🤓
  • Pay Attention To Formatting 🤔
  • Get Professional Help, If Needed 💻
  • Personalize Every Email 😇
  • Make Sure Your Outreach Email Template Is Easy-To-Edit ✅
  • Conclusion 👀
  • Important disclosure: we're proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). For more information, read our affiliate disclosure.

    Why Is It Important To Create An Outreach Email Template? 🧐

    Before we start, let’s make it clear why the outreach email template is a must for everyone who is involved in influencer marketing.

    An example of an influencer outreach email

    You don’t have to write every new email from scratch when you have a ready-to-use template. You can save your time and focus your attention on more important tasks.

    Using the perfect influencer outreach email template, you can easily convince a recipient to complete the following four actions:

    1. Open an email
    2. Read the entire email
    3. Consider your offer
    4. Reply to your email

    Don’t know how to create an outreach email template? Here are the essential tips for you to check out.

    Spark Interest 🔥

    Inbox competition is the first thing you should consider when writing an outreach email template.

    👉🏼 Influencers receive a bunch of emails daily.

    And guess what?

    They do not open each and every email that lands in their inbox. Influencers check only those emails that are marked as “important” and the emails that have catchy subject lines.

    So if you want to boost the effectiveness of your influencer outreach campaign, try to come up with a subject line that sparks interest.

    Find the right words that will intrigue the influencers and encourage them to check what’s inside of your email.

    We highly suggest you not mention monetary reward in the subject line.

    Why?

    It will make your email looks more like a spam message. So please, avoid using subject lines similar to this one:

    “Collaborate with our X brand to earn $1,000.”

    To get your email noticed, you should personalize your subject line, for instance, by mentioning the current number of influencers’ followers.

    👉🏼 Here is a good example of what a personalized subject line can look like:

    “Each of your 250K followers wants to participate in this giveaway 😍

    Talk About Your Brand 📝🙌🏽

    An intriguing subject line will get the influencer to open your email, and it will be your first small win.

    But what should you write next?

    Now you need to write a few words about you and your brand and get the influencer interested in reading the entire letter.

    To get the best results possible, write only three short sentences:

    • Mention in which industry your company operates
    • Briefly state your mission
    • Explain why you think that this influencer is a perfect fit for your brand.

    Don’t add any other information to your outreach email template. Once influencers get interested in collaboration with your brands, they will ask you to provide them with more details.

    Provide Value 🤝

    Now you need to write the most important part of the influencer outreach email template – you should come up with a unique collaboration offer.

    Do you know what influencers care about?

    They are concerned with their personal needs and wants, not with your company’s goals.

    For this reason, you should make it clear for influencers what specific benefits they will get if collaborate with your brand.

    Try to understand one important thing: influencers get dozens of offers from brands daily. And if you want to get your brand noticed, you should offer something extraordinary.

    So please, don’t write about monetary rewards.

    It’s obvious for influencers that you will pay them for the work done. Your task here is to go the extra mile and offer something that other brands can’t provide.

    Let’s consider an example to clarify this idea.

    Imagine that you’ve just started a perfume business. You want to collaborate with a fashion blogger who has over 250K followers on Instagram and works with world-famous brands. What offer will convince this influencer to promote your perfume brand?

    More famous brands can offer bigger paychecks than you, so there is no sense to write about monetary rewards.

    It’s better to draw an influencer’s attention to the fact that you are ready to assist with exclusive content creation. Fashion bloggers will likely accept your offer if you promise to sponsor a trip to Paris and hire the best local photographer.

    Here are a few examples of “special collaboration offers” that may work for your influencer outreach campaign:

    • Valuable gifts for followers
    • Ambassador status
    • Exclusive membership
    • Tickets to VIP events
    • New products that are not yet on the market

    Promise To Provide Freedom To Create 😎📷

    Social media influencers are creative people.

    They are artists by nature. They do not like to be supervised and controlled – they want to create content in the way they like.

    So if you want to convince influencers to collaborate with your brand, you should promise them that you will not limit their creativity.

    You should assure them that you trust them fully and that you will not intervene in content production.

    The truth is that social media influencers know the content preferences of their followers and know how to present your brand in the best way. So if you choose the right influencers, you can be sure that you will get quality content that fits your brand.

    👉🏼 In fact, the more freedom you will provide to a content creator, the higher the results you will get.

    When influencers have no rules to follow, and nothing holds them back from thinking outside the box, they produce unique content of the highest quality.

    Keep Your Email Short And Well-Structured 🗒

    Influencers don’t have time to read long emails. Keep it in mind when writing a template.

    To boost your marketing efforts, try to exclude all the words, phrases, and sentences that do not add value to the reader.

    The fewer words your email contains, the better.

    Also, pay attention to the structure of your email. Divide texts into blocks and create bulleted lists if necessary. If your email looks simple and easy-to-read, the more likely influencer will want to read it.

    Add A Call To Action👏🏼

    Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose.

    Writing a phrase that will make it clear for the recipient what specific steps he should take next such as:

    • Email you back
    • Check your website
    • Contact you on Facebook
    • Give you a call

    By adding a simple and clear CTA, you can double the effectiveness of your outreach campaign. So try to come up with a phrase that appeals to your audience the most.

    Proofread Your Outreach Email Template 🤓

    Your outreach email template must be perfect in terms of grammar. Why? Because every email you send influences the overall brand perception.

    If your message contains grammar mistakes and typos, it negatively affects the results of your outreach campaign.

    What do you think will happen if an influencer spots mistakes in your message? Will they want to collaborate with your brand? Chances are influencers will think about your brand in this way:

    “This marketer hasn’t bothered to proofread an outreach email! It seems he works for a company that does not care about quality. I think I shouldn’t reply to this message. It’s a bad idea to collaborate with this brand.”

    There are dozens of great tools, apps, and Chrome extensions for marketers out there. If you want to improve your email writing skills, just use one of these tools and services:

    • Grammarly. It’s the most popular online grammar checker. You can install a Grammarly desktop app and Chrome extension. Or, you can take advantage of the online app.
    • Hemingway App. It’s another great app that can make your writing bold and clear. Copy and paste the text of your email in the app, and the system will highlight lengthy, complex sentences and common errors.

    Pay Attention To Formatting 🤔

    Have you written the perfect outreach email template? That’s great. Now you need to take the last step – to format the text and choose a suitable design.

    The more attractive your outreach email will look, the more likely it will be read. So you should choose fonts, styles, and color palette wisely.

    If you want to use one of the ready-to-use designs, make sure that it matches your brand’s color palette and style.

    Get Professional Help, If Needed 💻

    Let’s face it. Not every marketer has high writing skills. If email writing is not your cup of tea, it’s not a big problem.

    Personalize Every Email 😇

    Let’s make it clear.

    A perfect outreach email template is still just a “template”. Don’t consider it as a ready-to-send email!

    If you want your influencer outreach campaign to succeed, you should personalize every pitch you send. Yep, it’s not enough just to put the influencer’s name in the subject line.

    👉🏼 The entire message of your email must be customized.

    Otherwise, your outreach campaign will be doomed to failure. You will get zero replies if you send identical emails to dozens of influencers.

    Make Sure Your Outreach Email Template Is Easy-To-Edit ✅

    If you want to facilitate your further work, you should create a template that is easy to edit and easy to customize.

    In fact, your template should consist of two parts:

    • Sentences that will remain the same (e.g., the sentences where you tell about your brand)
    • Sentences that will be customized (e.g., the sentences where you explain why chosen influencer is a perfect fit for your brand)

    Here is an example of how a customizable part of the email template should look like:

    “We would like to collaborate with you, Influencer’s Name, because you participated in X and Y events, and also because we like the way you partner with A and B brands.”

    Conclusion 👀

    It’s not that easy to grab the influencers’ attention, but it is possible.

    If you have a good idea of what influencers expect from collaboration, you will write a perfect outreach email and get your brand noticed.

    If you have never created influencer outreach email templates before, feel free to use this article as a guide. Apply the tips given, and you will avoid other marketers' mistakes.

    Good luck!