Most people pay a lot of attention to their email subject line and body copy, but they ignore the signature, which is often underrated and an overlooked part of the email.

They don’t realize that they miss out on many hidden benefits by having a signature in their emails.

Today we’ll uncover methods that will improve almost every email with the help of signatures that won’t only make your emails stand out but also potentially generate leads, help gain followers on social media, and a lot more!

Here are some fundamental advantages of having an email signature that can start benefiting you and your business.

Generates Traffic πŸš—

You can include links to your homepage to drive traffic. The link can be a naked URL or embedded in the text or an image. You can have a call to action (CTA) to encourage people to click on the URL.

Drives Leads and Sales πŸ™ŒπŸ½

You can generate leads by adding a link to a landing page where people can sign up for something. You can also share your phone number or an email to your sales team to encourage people to contact you.

Generates Social Media Followers 🌟

Adding links to your social media pages can help you get followers. If you have a large following on these networks, it can also boost credibility, especially when sending cold emails.

Builds Credibility 🀝

You can also boost credibility by adding links to press mentions on top sites. Such a technique can be beneficial when you email clients.

The picture above is a great email signature example. It was present in an email I received from Eleanor Hecks of Designerly.

She added her email address and links to social profiles along with the website address to the logo. Note that the smiling photo also makes a friendly first impression, so don’t forget to say cheese!

Five Tips For Creating An Fffective Email Signature

Now that you know the benefits of creating an effective email signature, you will finally learn how to create one.

Have a Goal 😎

What are your most important business and email marketing goals? Are they to drive traffic or generate sales or get more social media followers?

Such questions are essential to ask when considering what your email signature should reflect.

If you want to drive traffic, you can link to a blog post, while if you’re going to drive sales, you can link to a landing page, and if you want to generate followers, you can link to your social media accounts.

When most people create their email signatures, they just link to all the pages.

But this doesn’t result in strong conversions as too many links in the signature can lead to decision fatigue, which most people won’t even bother to click.

So, think about your main goals and only add a few necessary details to your signature.

Think About Who You Are Emailing πŸ’Œ

Another factor that should determine the things you need to include in your email signature is who you are emailing the most.

For example, if you are a freelancer and email clients most often, it might be better to add links to your LinkedIn profile or press mentions as it builds credibility.

While if you are a blogger, you can include a link to your latest blog post. And if you are an influencer, you can add social media links to sites like Instagram, YouTube, TikTok, etc.

A good example is this email I got from Zac Johnson.

He added a link to his latest blog post as he’s a blogger.

Use A Professional Email Signature Generator Like Wisestamp:

Once you know your goals and who you are emailing, you can create your email signature.

The easiest way to do this is with an email signature maker like Wisestamp, as they have signature generators for various platforms like this Outlook signature generator. They also have signature generators for other platforms like Gmail, and it’s all free.

All you need to do is add details like a company logo or headshot, job title, social media pages, and other contact information.

It will quickly generate the email for you and neatly place your social media links in social media icons if that’s what you desire.

They also have several templates you can use to create unique email signatures that stand out.

Many of these signatures can seem fancy with a lot of options. But I recommend that you pick a template with the most uncomplicated email signature design and add few details.

Once the signature is ready, you can add it to your email.

Add An Email Signature To Your Email Service Provider

Most email platforms let you automatically add a signature to your emails. You can use a free, built it email signature generator to create an excellent signature or create a simple HTML email signature; it’s really up to you.

Affiliate marketers can include affiliate links to products they are promoting, helping you make some passive income.

You can go creative here and include all sorts of things. I have seen people include even disclosures, as in the email below from Ryan Levesque.

Some email providers have builders that make it easy to create email signatures right within the dashboard, while for others, you will need to create the signature elsewhere and paste it in the HTML code.

When you create a signature for your email list, make sure you send a test email to yourself to ensure everything works properly.

You should check the test version on different devices (iPhones, Android phones, and iPads). You might also want to test it on various browsers and software like Chrome, Outlook, Thunderbird, etc.

Feel free to experiment with different new email signatures to see which one drives the best results. Here again, the product should depend on your overall marketing goals.

Many email service providers let you split test emails. You can take advantage of this feature to see which signatures generate the best results.

Add Directly To Gmail And Yahoo πŸ“¨

You can also directly add a signature to your Gmail and Yahoo email accounts. You can use the editor to build the email or use and paste in an HTML code, ensuring that your signature gets added to every email you send.

Seven Traits The Best Email Signatures Contain 😎

Here are some things you can add to your email signature

Headshot Or Company Logo 🍏

Sending an email is just like meeting someone you know, which usually happens with a friendly smile.

You can translate this into emails by adding your headshot. Make sure you are smiling in this picture.

Adding the headshot is especially necessary when you email someone for the first time. If you don’t want to add your headshot, you can use a company logo, helping you brand your emails. You can also add both your headshot and logo if you’d like to.

Information About You πŸ“

Add details about where you work, your position at the company, and what you do, but keep it short and to the point; people don’t want to know your favorite color.

Website Address πŸ’»

You can add different kinds of links in your email, for instance, to your home page, a blog post, or a landing page. It doesn’t necessarily have to be your website either, you can share affiliate links that lead to products you promote.

Other Contact Details ☎️

You can add various contact details like your email address, phone number, and social media links.

The contact details you add should depend on what your audience wants to see. If your target audience prefers reaching out via Facebook messenger, for example, you can add a link to it.

Disclaimer ℹ️

If you share affiliate links, make sure you add a disclaimer letting people know that you get paid when they buy.

GIFs 🎨

Gifs can make your emails appear very creative. But make sure you only use the most relevant ones. And don’t add anything that can offend people.

Call to Action (CTA) πŸ’πŸ»β€β™€οΈ

You can add various types of CTAs depending on your goal. If you want traffic, you should ask people to click the link to visit your website for replies; you can ask them to reply, and if you want your email to reach as many people as possible, you can ask people to forward it.

These are just a few elements you can add to your emails. You can get creative and add various types of things that other people add to their email signatures and business cards. You can even come up with your unique additions.

Now You Have all the Knowledge You Need to Create an Awesome Email Signature.

Email Signatures are just as necessary as the subject line and body. Remember that after people read the other parts of your email, they will most likely check out the signature.

If you include the right information, you will make a better impression and drive more traffic and sales.

So, pay special attention when creating yours. It will take little planning and time to set it up, but the results are undisputedly worth that small effort!


This article was written by Rachel Bowland. Rachel is the content manager at Social Marketing Writing. She likes to write about marketing and design.


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