This article was written by Kristin Savage who nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. She currently writes for GrabMyEssay and BestEssayEducation, an academic essay writing services πŸ‘πŸΌ


When you post content on the regular (once a day or even more often), it’s very easy to run out of ideas, decrease your regularity and even start seeing results in your traffic. Still, creating new content that sells and converts is vital to your blog, no matter what industry you're in.

That’s why - every now and then - every blog needs some fresh air and introduction of new ideas.

In this article, we’re bringing you some original and unique ideas for blog content that are guaranteed to drive massive traffic to your website. If you're ready to take it a step further, check out this great guide on content promotion to get your content out there and seen.

1.Inspiration and Quotes πŸ§πŸ“–

People. Love. Quotes. That’s an indisputable fact you can check simply by visiting some of the most liked posts on Instagram, Facebook, and other social media.

Why is this type of content so popular, both in social media and blogs? Well, instead of negative content like news or politics, people like to turn to the online world for inspiration and positivity.

2.Expert Guest Posts πŸ’»πŸ€“

Guest posts are great because you’ll likely get traffic from the author, while they’ll get backlinks as a return favor. If you manage to get experts and high-traffic blog owners to write a guest post for your website, you can expect a huge spike in traffic.

Here are some of the best online services and tools you can use to find professional writers: TrustMyPaper (a database of professional writers who can craft your content for you), Studicus (a writing service website where you can find expert writers for any topic), WowGrade (another great writing service), and CrowdContent (a portal for outsourcing your content work).

3.Interviews πŸ–ŒπŸ“ƒ

Interviews have been around since media itself and even before that. There’s simply something captivating and magical about that form – whether it’s in print, online or on video – because the reader gets the feeling like they’re talking to the person themselves.

Regardless of your industry or niche, there are always other people who are doing work in the same field. For those who are interested in your topic, an interview with another expert will be just as appealing and click-worthy as any other blog post of yours.

4.Survey & Results πŸ“ŠπŸ€”

Surveys and polls are great for engagement. Users like sharing their opinions, stances and habits, which you can witness in any comment section on any website. If you give them a chance and a platform to communicate these opinions, they will be more than happy to participate.

After you’re done collecting the responses, you can publish the results, which is great because it is content with original research. We definitely don’t see this enough nowadays.

5.Listicles πŸ“Œ

Listicles are by no means a new trend, but their popularity is definitely not decreasing. The reason they’re so popular is that they are so much easier to read than chunky paragraphs of text! The human brain likes organized things, lists, numbers and all things orderly. Give it what it wants by organizing your facts and information into a list.

6.How-To Articles πŸ’‘πŸ˜²

How-to articles are drivers of massive traffic because they are very organic search-friendly. Users usually enter their search queries in how-to form, regardless of the topic. Here are some of the most searched-for how to queries in 2020:

  • How to start a blog
  • How to write a blog
  • How to tie a tie
  • How to delete Instagram profile
  • How to lose weight

As you can see, these search queries are fairly simple, but the explanations and answers behind them are not. This allows you to provide these searchers long-form, informative articles they will keep getting back to.

7.Success Stories / Failure Stories 😎/😫

If you’re like most readers, you often click on success stories, especially if they’re interesting, unexpected and unpredictable. This archetype of the β€˜rags to riches’ story is something that we simply cannot resist.

Even if you know these types of stories are very click-friendly, do you even have this type of content on your blog page? Many bloggers avoid posting this type of content because it can get to personal and expose some of your privacy.

However, if you don’t want to, you don’t have to post your own success story. There are tons of different amazing rags-to-riches stories all around you – you just have to find them.

8.Create a Terminology Dictionary πŸ“šβœοΈ

If your blog is about a specific industry, you can create a dictionary that will help laymen and non-professionals know what some of the terms you’re using denote. This is not only useful for your readers, but can bring you a lot of traffic.

Professional terms are something everyone googles when they’re not sure about the meaning. At the same time, not many websites take the time to actually explain these concepts, so it’s not that hard to compete for ranking. However, if a term is well-known, you will have to compete with major dictionaries for search engine ranking, which is much more challenging.

9.Post a Comment Hall of Fame πŸŽŠπŸ‘πŸΌ

Everybody loves a little bit of recognition and appreciation, and your blog readers are no different. This is why many bloggers choose to applaud and celebrate some of the best comments their blogs have received in a separate blog post.

You’ll likely get hits from all your previous readers and subscribers, but many new visitors will be curious to find out more about your relationship with your readers. If they like what they see, they could easily become an addition to your follower base.

10.Post Fun Facts / Mysteries πŸ‘½πŸ‘»

Just like most other things we have mentioned as content ideas before, mysterious, unexplainable phenomena, conspiracy theories and fun facts are something the human brain finds very hard to resist.

Regardless of the topic you’re writing about, there are always some unusual facts connected to it that you can share with your readers. This will make your content more memorable and impressive.

11. Branch out to Other Channels 🀝

If you want to have your blog page perform as effectively as possible, you need to connect it to your other marketing channels. That’s why every piece of content you post should be social media friendly and easy to share. Below every post you publish, you should add a call to action like Pin this post to Pinterest or a call to share on some other social media site. Β 

Conclusion πŸ‘ˆπŸΌ

There is so much that you can do to keep your blog original, interesting and informative. However, after a lot of time publishing regularly, it can seem like you’ve run out of ideas. When this happens, don’t hesitate to use some of the ideas we’ve outlined above.

However, this is definitely not a ready-made formula that will guarantee success among your loyal visitors. Always make sure that new content you post is aligned with your brand and that it will not hurt your previous relationships with readers. In other words, if your target audience doesn’t like listicles, don’t start posting them just to attract new users.


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