When you are planning an eCommerce store, you need to consider how much will be custom-made and how much will be template-based. Either way, personalization and Β great e-commerce UX is essential to increasing sales and maintaining a loyal customer base.

When it comes to marketing your eCommerce store, you need to consider personalized marketing strategies because it will make your customers feel special and catered to - helping to retain them at a higher rate. People like to receive individualized attention, even in the age of bots and computers.

If you are looking for a simple way to create a personalized eCommerce platform, here are six steps to help you.

Personal Promotions πŸ’Œ

Through analytics and user monitoring, you are able to see what kind of interactions take place on your site. Tracking allows you to see what each user is doing at any time on your site, and you can see what items interest them the most.

Using this information, you will be able to personalize their experience through promotions and suggestions. When a user visits your site for the first time, you can instruct the site to gather information based on the user IP. This means that even if they don’t sign up, you can still recommend and promote products based on personal interaction.

Through personalized promotions, the user is likely to find what they are looking for much faster than if they had to do a manual search. It also shows the user that you care about their interests and you pay attention to what they like, increasing your chances of closing the deal and making the sale.

Source Tuft & Needle

Email Campaigns That Drive Sales πŸ“§

One of the best methods of reducing cart abandonment is to send an email reminding a customer of the items in their cart. Often, a user will shop your site and get distracted, resulting in them forgetting to complete the checkout process. Sending them an email after 24 or 48 hours to remind them to complete checkout can bring them back to complete the sale.

Your personalized emails do not need to be limited to cart reminders, though. You can send personalized emails showing promotions the consumer might be interested in, offering discounts, or notifying the customer of new arrival items in the category they have searched before.

Personalized email campaigns can be set up through data harvesting, and will help drive up sales because the items are easier to find. When you set up personalized email, allow space for actionable buttons that remove steps in the process.

Source Campaign Monitor

Content development experts at twiftnews say that writing high-quality emails, proofreading them to ensure zero error and placing visuals in the right places is important. As per their expert opinion, personalized email campaigns can be set up through data harvesting, and will help drive up sales because the items are easier to find.

When you set up personalized email, allow space for actionable buttons that remove steps in the process. You must ensure that the emails are well-written, have the CTAs and carry visuals.

Targeted Marketing πŸ‘¨πŸΎβ€πŸ’»

Targeted marketing is a general marketing principle that can drive up traffic, interactions, and sales. Targeted marketing is based on data harvesting, and helps promote your site and products.

There are many ways to collect data to establish your personalized marketing campaigns. Some of the most popular ways include search monitoring, strong SEO strategy, and voice search optimization.

You can instruct your site to monitor people’s search terms and keywords. When a keyword links to something your site sells, you can then use the search results as a promotion strategy, linking the user directly to the product your site suggests.

Alternatively, using voice search, your site can listen to conversations and market your products or site based on oral keywords. This form of marketing usually happens on social media sites. Most users appreciate the convenience that comes with these marketing campaigns, and it is a simple way to drive traffic and sales.

Personal Search Results 🧐

When a user enters your site for the first time, it is obvious that your search results will be general and generic. However, after the user searches for items two or three times, your site should be able to develop an algorithm to produce more personalized results with each search.

If you have a clothing site, for example, a user might search for summer dresses. In their search, they might select a specific style or a certain range of sizes.

This information allows your site to personalize future searches to include a particular style of clothing, or clothing available in the user’s desired size range. This eliminates useless results such as clothing available in sizes too small or too large for the user, making their online shopping experience more convenient. Your site can be set up to do this with brands, specific items, and certain price ranges as well.

Image source Aerie

Location Recommendations πŸ—Ύ

Geo-locating a search helps your site make more accurate suggestions and decisions. If your site is available across the globe, you need to ensure that your language and currency options suit the location.

For a USA-based site being used in Australia, you should ensure that the currency presents in Australian dollars, rather than American dollars. This makes the shopping experience more convenient for the user, as they do not need to engage in additional calculations to figure out how much they should pay.

In the same way, some products might not be allowed to ship across borders, or there may be other problems with items your store sells. Rather than allowing these items to be β€œavailable” to all shoppers, you can use geo-locating to block items.

This means people can only see items available in their particular location, reducing opportunities for disappointment and dissatisfaction when the item can’t be delivered. Location recommendations can also be used to drive traffic to your site, depending on occasions and weather.

Image courtesy of West Elm

Personalized Coupons πŸ’

Coupons are a great opportunity to promote your site while allowing consumers Β to save money. While many sites offer general coupons, there is an advantage to personalizing your coupon offering.

Giving people 5% off just for signing up is a great introductory offer, but after this, you need to do more. Someone who frequently searches for tailored suits is less likely to use a discount coupon for dresses.

Your user monitoring should highlight what items a consumer is more likely going to purchase, allowing you to generate discount coupons for those particular items of a range of similar items. In doing this, the consumer knows you have paid attention to them and they might feel more loyal to your brand and product range.

Besides, by offering them a discount coupon for an item they are highly interested in, you are more likely to make the sale and increase your income.

Image courtesy of AirBnb

Conclusion πŸ’πŸΌ

Personalizing your eCommerce platform can require a lot of hard work and additional investment. However, it is through personalization that you are likely to increase sales and drive up customer loyalty. Personalization draws in customers because they are more likely to feel cared for and validated.

Personalization also makes the shopping experience more convenient through clickable suggestions linked directly to user interests and search history. While personalization can occur in a variety of ways, these are some of the easiest ways you can implement personalization into your current eCommerce platform, helping improve sales and drive up traffic one promotion at a time.


This article was written by Donna James. Donna is a highly-skilled freelance essay writer and proofreader from Michigan, USA who currently works on various projects focused on the IT&C industry apart from her work as a technical analysis specialist. She is interested in everyday development and writes blog posts on various topics, such as marketing and technology.

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