E-commerce Website Design: 11 Design Tips That Drive Results
There has been a rapid rise in e-commerce over the last couple of years, thanks to the internet and the advancement in technology. Now, it is easy for the average users to surf the internet while lounging on their couch.
However, this growth is not always positive for everyone. Because of the growth of e-commerce, competition is also increasing steadily, and this can be bad news if you're an online retailer.
That's precisely why you have to stand out when you create your own e-commerce site.
Good website design is more than having a visually appealing website. It also has something to do with providing a great UX to your site visitors and online customers.
For more information, read through this great article on eCommerce UX Best Practices 👈🏽
In this post, we will be discussing the best e-commerce web design practices that you can apply to step up your game and reach your business goals:
1.Keep it Simple and Scannable 💻
A lot of people do not want to browse through blocks of texts when searching for products online. If there is too much going on on your site, your audience can be easily distracted.
Keep in mind that the main purpose of your e-commerce site is to generate more sales. You can also use e-commerce analytics tools to get valuable information from your customers that you can later apply toward improving your online store.
While it is great to place helpful information about the product or brand, make sure that it is not there to distract your audience from your products.
- Navigation: A navigation menu that is clear lets prospects easily browse through your site and find what they are looking for. You can utilize your drop-down menu to help organize your navigation and preventing it from looking too crowded.
- Search: Users do not want to spend a lot of time browsing through hundreds of products. This is especially true if they already know what they want right from the very beginning. A search feature will allow customers to filter through results based on categories like pricing, color, and size. If a prospective customer could not find what they are looking for, chances are, they are probably going to look for it somewhere else.
2.Make Branding a Priority 💯
In the world of online shopping, most people want to buy from brands that have already established themselves in the industry.
They don't want to purchase from a faceless e-commerce website that looks as if it wants to steal their personal information.
Your branding strategy is like the DNA of your e-commerce business. It will showcase who you are as a brand, what your brand values are, and what makes you stand out from the rest of the competition.
It plays an essential role in establishing a meaningful connection with your audience and driving in sales.
3.Use Color to Your Advantage 🧐
Choosing the right colors that go along your e-commerce site is equally as important.
Your online store’s color is a powerful tool that you can incorporate with your branding strategy and your site.
So, it's important that you understand the psychology behind color, and utilize it to drive in sales.
Colors can evoke different emotions, feelings, and actions from your audience. Thus, if you want an e-commerce site that converts, you need to know how to use colors to your advantage.
4.Use Clear and Beautiful Photos 📷
High-quality images that are visually appealing will also help you increase your conversion rates.
The imagery that you use for your overall design can play a massive role in capturing the user's attention.
Stunning images create a sense of identity and could be easily remembered by other users. So, do yourself a favor by incorporating high-quality images on your site. Your conversions will thank you later.
5.Offer Inclusive Filters 👏🏼
One of the main things that are important if you are selling online is providing your clients with an excellent experience. But sometimes, things can be a bit difficult for the average user.
If you could not immediately provide them with what they are looking for, they will move on to your competitors.
That's why a filter that is well organized is important.
You need to provide your clients with the most satisfying shopping experience, allowing them to easily find products by providing them with inclusive filter choices. If they intend to purchase something and they could not find it right away, they will simply move on.
6.Group Products Together 🧢👒
Another way you can boost your e-commerce site's conversions is to simply group relevant products together.
Whether it's the same products or related to the product (a belt that goes well with the jeans), you should group these items together.
7.Consistency Matters 🗓
Most users will remember your website design, not just because it's catchy, but how your branding is able to resonate with your customers.
When it comes to e-commerce web design, this is mostly how you present yourself to your customers.
Do you use the same fonts and color hues for all your pages? Mind you, using strong fonts helps plant a more memorable experience to user's minds.
8.Optimize the Purchase Process 🛍
A lot of people fill in their carts only to end up abandoning it at the very last minute. Why? The common reasons are complicated checkout process and shocking additional fees.
That said, your purchase process must be simple, direct, and without the unnecessary distractions.
Ideally, there shouldn't be more than two pages from the moment the customer adds the product to their cart to clicking the “Buy” button to proceed with the checkout process.
Also, avoid having to let your customers register on your site before they could successfully make a purchase. Sometimes, getting your customer's contact info could run the risk of driving them away.
9.Include Testimonials and Reviews 💌
You should also showcase customer reviews in your e-commerce site. It's because a lot of modern shoppers these days trust reviews of satisfied and happy customers. Otherwise, they’d be hesitant to make a transaction with you.
By enabling these customer reviews on your product pages, you can drive more sales to your e-commerce site.
Just keep in mind that you need to provide high-quality customer service to maintain a healthy ratio between positive and negative reviews. Also, don't forget to use trust badges to build a stronger brand reputation and earn trust from the audience.
10.Optimize for Mobile 📲
Not all your customers will be using desktops to navigate your e-commerce website. A lot of shoppers these days shop online using their mobile devices.
Therefore, if your e-commerce site isn't compatible with a mobile device, then you might have a hard time converting these users into customers.
Fortunately, a lot of e-commerce platforms like Shopify, WordPress, and BigCommerce provide mobile-friendly templates and themes.
As an alternative, you can ensure mobile compatibility on your site by adopting a more responsive framework.
11.Protect Your Customers 🗝
Trust plays a key role in conversions. A Secure Socket Layer (SSL) is a type of protocol that will ensure the safety of your site. Usually, this shows up as a green lock icon beside a webpage's URL.
Now, if your customers do not see this green bar, they might avoid making payments on your site. That’s because no one wants to buy from an unsecured site.
To make your prospects and customers feel more protected, showing your site's SSL or other trust badges significantly decreases your site's bounce rates.
This green bar will encrypt a user's personal and other banking information, making it almost impossible for hackers and other malicious individuals to steal their data and other sensitive information.
Moreover, Google prefers secured websites. Hence, they rank significantly better on search results. You can also incorporate trust badges in your website design, usually showing at checkout. This will help reassure your customers that the transaction is protected.
Creating an e-commerce site does not require a large budget. Moreover, not all your conversions will be smooth sailing. You just need to work hard and persevere and trust the process. Sooner or later, you would see the results.
This article was written by Jake Rheude. Jake is the Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.