Who doesn't want more backlinks?
Every business wants to ensure they gain more visitors to their website and increase their SEO to rank first on web browsers.
If you know how to go about securing high domain backlinks, you can exponentially increase your chances of being found online.
If you're new to backlinks, check out these backlink checker sites, there is a wealth of information available that can help you improve your site's SEO.
Hopefully, we can dispel some of the SEO myths that are floating out there.
Important disclosure: we're proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra).
In the meantime, here are 10 tips on how to secure backlinks.
Important disclosure: we're proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). For more information, read our affiliate disclosure.
1. Original Content 📝
A great way to secure backlinks is by creating an original piece of content that is engaging and can be shared with others. This type of content includes:
Podcasts:
If you create a podcast, you can include a backlink to your website and share that podcast on your social media accounts.
Your podcast can also have several landing pages that can each include a backlink to your desired site distributed on a platform like Spotify, iHeart Radio, Spreaker, and more.
Additionally, if you choose to have guests on our podcast, you can also ask them for social media shares which helps you generate more backlinks.
Videos:
Videos are a great way to share attention-grabbing information and get backlinks since videos are one of the most popular media types that gain social shares.
If the video has relevant and helpful information, it will likely be shared by people online.
Just make sure to include your backlink in the video’s description or in the end card. You can secure a video backlink by coming up with a concept related to your area of expertise and posting it on YouTube, Vimeo, Facebook, or any other site specializing in video sharing services.
Your profile on those sites is connected to your website and can help engaged viewers find additional information on similar content matters.
Infographics:
You can post an infographic on social media and Pinterest, which is where most people tend to get their images from.
Creating an infographic is relatively easy and inexpensive since all you really need is a concept.
You can create an infographic by using free resources such as Canva, and once completed, embed a link into it so when people click it, they can be redirected to your website or the article where you originally posted it.
This way, every time someone shares your infographic, they will also be sharing your backlink.
2. Outreach 💌
Getting backlinks requires hard work and ingenuity.
Doing outreach to various outlets within your industry can lead you to acquiring more backlinks.
The best way to do this is by creating informative press materials that can be easily altered to fit your recipient's needs.
Personalized Emails:
When it comes to securing coverage or leads of any kind, the best way to make yourself known is through a friendly email.
The email itself should be crafted specifically for that person by including their name in the email and a mention of their work. If they know you are familiar with their work, they will be more willing to follow through with your pitch.
Although the email should be personalized, you can stick to a template to save time in composing the emails.
Press Releases:
A press release can help you secure high-quality backlinks automatically when you publish it through a distribution channel such as PR News Wire or PR Log. These distribution channels will also send your press releases to relevant outlets.
You can also send your press releases out to relevant partners.
Since a press release contains timely information related to your company and is written by your team, you can include your desired backlink and extra links that can help inspire future articles.
3. Submitting Content 📜
This is where items such as guest posting and backlink exchanges come into play.
Guest Posting:
A guest post is an effective way to establish yourself as a credible source of information on a specific topic while also engaging a new audience. When writing a guest post, be sure to include links and resources to other credible resources and not just your own backlink.
It is important to acknowledge others as well to show you are creating this post as a valuable resource and not just for your own benefit.
Backlink Exchange:
A backlink exchange or reciprocal backlinks is when you and another website agree to host each other’s links on your website. Most of the time, these links are incorporated as anchor text within an already existing blog post.
This tactic is helpful for both parties involved since you both have the opportunity to choose the content you want to link to and what word or phrase you wish to be associated with that link.
4. Free Resources 📰
Resources such as HARO (Help A Reporter Out) are an excellent way to connect with reporters and bloggers who need quotes. Plus, this is another opportunity to plug your backlinks.
In exchange for your knowledge on a specific subject or for a product, these sources will include a backlink to your website.
Just keep in mind that these types of resources have a minimal turnaround time as they are based on the reporter’s deadlines.
5. Social Media 📲
Reaching out directly to reporters, bloggers, industry experts, and influencers who have shown interest in your competitors can be an excellent method to create more backlinks.
There is a better response rate when you send a message to a specific person on social media rather than going through an automated email contact form on someone’s website.
When it comes to the different social media websites out there, you should take different approaches depending on the program.
Your initial aim should be to form a relationship with them. Without a relationship with that person, you shouldn't expect to get something back, especially a backlink.
LinkedIn:
You can use LinkedIn to share your content with industry professionals within your area of expertise or to pitch to them directly.
This is most effective once you start a dialogue with the person you are trying to reach by sending them an invitation to add you to their network and discuss other opportunities to collaborate with them.
Once they add you to their professional network, be sure to thank them and personalize your pitch to them.
Twitter/Instagram:
Through Twitter or Instagram, you can also follow people in your industry who you want to work with.
The most effective way to get their attention on this platform is by tweeting about work of theirs that you admire. Once they like or reply to your tweet, that is when you should send them a direct message with your pitch.
Facebook:
When it comes to Facebook, a popular way of garnering high-quality organic backlinks is through Facebook Ads.
The way it works is by having your ad targeted to specific consumers. As the ad gains more visibility, you will start to see a spike in the number of natural links produced since followers and users on Facebook will share the content on their own websites.
6. Reviews 🗒
Reviews can also be a link-building tactic because writing quality reviews increase your website’s visibility with each new mention of your product or service.
The way to turn those reviews into a backlink is to turn the reviewer into a lead by contacting that person and asking for the backlink.
You can also write a review of something that is relevant to your business. In doing so, you can become an authority on the subject and, at the end of your review or in your reviewer profile, include the business name and website you want to create a backlink for.
7. Broken Link Building 🔗
This link-building strategy is an easy and effective way to garner quality backlinks for your own website.
Essentially you can use a program such as AhRefs broken link checker tool to find out which pages are currently linking to these broken links.
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With that information, you can reach out to those websites and ask to have your link put in that spot instead.
8. Utilizing Your Competition 🤼
This is another effective strategy to generate more backlinks and domain authority. The way to build links off of your competition is by taking a look at your competitors who are ranking on specific pages for articles similar to yours.
This can be done by simply googling the title of one of your own blog posts or relevant keywords to find relevant sites.
Once you find and read over your competitors material, compare it to your own.
If your blog post is not as detailed and thorough, you can make updates and edits to ensure it will rank highest on Google.
9. Interviews 🤝
This is another simple way to earn backlinks. By doing interviews, you establish yourself as an authority in your designated space and help publicize your company.
This method is great for brand reputation since it helps inform others what your company stands for and can help garner further media attention.
Within the interview, you can highlight your company multiple times and ask for those mentions to be backlinks to various pages on your site.
Bonus Tip 🙌🏽
Lastly, do not forget to use your own website to your advantage through the use of internal links. Internal links serve the purpose of allowing website visitors to find relevant information quickly while also helping improve your SEO.
The best way to input internal links is through anchor text spread out throughout your website so that your own helpful links are readily available for your audience.
Using these tips will help you secure your desired backlinks and build up your domain authority.