Launching an effective social media video marketing campaign is one of the best ways to promote your company and attract clients while also converting more leads.

Video content for social media is rapidly becoming a valuable tool for increasing brand engagement, building your community and telling your brand's story.

Creating video content for your company can be extremely beneficial.

You will figure out how the social media video-making strategy has helped your company by looking at your data and analyzing your customers' actions.

There has never been a better time to start making high-quality social media videos than now, with an increasing list of video features on various platforms.

Discover our top 5 video tips for increasing engagement and connecting with them.

Why Is It Important To Have A Video Marketing Strategy? πŸ’πŸΎ

Let’s take a look at the statistics provided by Oberlo:

  • Videos can get your business 66% more qualified leads per year.
  • Increase your brand awareness by 54%.
  • And finally, videos have brought a new customer to a business in 93% of the cases.

However, keep in mind that if you are unable to produce a professional-quality video, it is preferable to employ a video production company to complete the job for you.

You must make sure that the video is both fun and informative, as well as straightforward and easy to understand.

The statistics also show that video content is becoming a bigger part of the in-app experience on Instagram, TikTok, Twitter, LinkedIn, and even Pinterest.

Why is that?

πŸ‘‰πŸΌ Because video content is generally more engaging than a still image and is bound to result in converting more leads.

Depending on the social media platform you are using, the more a viewer interacts with a piece of content, the more likely it is that the algorithm will promote it to a larger audience.

Therefore, you can both increase your followers and sales at the same time.

If you want to see great organic growth in your Instagram account, use trusted Instagram growth services to help you out. Β 

It is also worthwhile to know that videos get more engagement on Instagram than any other form of content, and tweets with video get 10 times more engagement on Twitter.

How To Create A Successful Video Marketing Strategy πŸ’―

There are several factors to consider when launching an effective video marketing campaign.

A lot depends on your professional abilities as well as the type of video you want to release.

If you want to launch a commercial to advertise your new product or service, for example, you will need to perform extensive market analysis, organize interviews, conduct surveys, and post videos.

πŸ‘‰πŸΌ Content is crucial to the success of your video marketing campaign.

You can easily prepare a video that provides details on the niche if you are aware of the niche you are targeting.

For instance, if you have a real estate social media account, you can be very creative with showing your listings in a video.

You may also include product features as well as consumer and client testimonials in your video content. This will give your viewers both knowledge about the product and earn their confidence.

You should use your video to provide entertainment value as well as facts and show it in a way that appeals to the viewer and makes them feel good while watching it.

What Are The Types Of Video Content On Social Media? 🧐

Generally speaking, there are four main types of video content on almost all social media platforms:

  • Stories: Short-form videos that vanish after 24 hours are known as stories. Stories are available on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
  • Short videos: TikTok and Instagram Reels are both famous for short-form videos. These videos will range in length from 5 seconds to 1 minute and will usually repeat themselves.
  • Long videos: These videos can be posted on Instagram IGTV, YouTube, Facebook, and LinkedIn, as well as on Instagram. Long-form videos are those that last longer than a minute.
  • Live Streams: Live streams and webinars are uncut videos that are streamed in real-time. Facebook, TikTok, Instagram, YouTube, and LinkedIn all have versions.

So the first step you should take for creating videos is to identify the social media platform that is the best for your business and niche.

Then, you can post videos based on the video options of the platform that you have chosen.

Incorporating video into your social media strategy is important for building stronger relationships with your followers.

Although the video production process may appear to be a large undertaking, shooting video content for your brand does not necessarily mean a large budget.

In this article, we will give you 8 tips on how to get more engagement through a video marketing strategy below.

8 Social Media Video Tips To Get More Engagement πŸ‘πŸΌ

Now that you know the importance of launching a successful video marketing strategy, it is time to check some useful tips on how to get more engagement for your videos.

When creating video content for social media, here are 8 helpful hints that every creator or brand should keep in mind:

1. Shoot High-Definition Videos πŸ“Ή

With the rise in popularity of video on social media, consumers and platforms have come to expect high-quality content.

Some platforms like Instagram limit their users to share low-quality videos.

Yes, that is true! 😧

Instagram recently announced that its Reels algorithm would put fuzzy and low-resolution videos on lower priorities to show to a wider audience.

To keep your videos high-definition, you should:

  • Use a proper lighting source such as a bright window or purchasing an inexpensive ring light for brighter, clearer images.
  • Record audio in a silent space with good acoustics. This can be accomplished by using furniture and soft objects in the area to absorb sound and eliminate echo.
  • Use a tripod, stand, or even a pile of books when shooting your social media images to ensure the stability of your camera or phone in order not to ruin your videos.
  • Clean your lens if you are shooting with your phone.
  • Edit videos on iPhone and Android if you are shooting with your phone.

2. Begin With A Powerful Hook πŸͺ

The first few seconds of your video are crucial; if they do not get the user's attention in the first few seconds, it is highly likely that they stop watching your video.

A powerful hook is the most effective way to capture the attention of viewers and to increase engagement.

Moreover, a powerful opening teases the topic of your video. You can begin with a captivating question or a key takeaway.

The most important aspect of your video hook is that it is straightforward and succinct, as this will encourage your viewers to continue watching.

3. Create Structure πŸ“

The most successful social media videos have a straightforward structure. You can do so by grouping and limiting your video to three parts.

These three parts are a beginning, middle, and end.

One good advantage of a video with a beginning, middle, and end is that viewers are more likely to enter the discussion, leave a message, or share the video with their followers if they can easily follow it.

4. Be Present in Your Videos πŸ™‹πŸ½

One thing that can really affect your engagement rate is appearing in your social media videos.

It will help you build trust with your audience by encouraging interaction through comments, likes, and shares.

πŸ‘‰πŸΌ Moreover, people will see you and get familiar with you as a human being.

They no longer see some advertising videos that may make them think like there is no personal voice in your company.

As a result, your customers will form a better relationships with your brand and are likely to stay in touch with you for a longer time.

Source: Instagram/ @chefheatherwong

5. Add Subtitles and Textual Content πŸ’»

Here are the situations when a subtitle can save your video from being disregarded:

  • When your audience is deaf or hard of hearing
  • Your audience’s mother tongue is different from yours and they have not developed the listening skill well enough yet
  • People are in a public area without headphones, headsets, and handsfree

Although some social media platforms, such as Facebook, IGTV, and YouTube, automatically create subtitles, others, such as TikTok and Instagram Reels, require you to do it manually.

Both apps, on the other hand, have simple text editing software.

Moreover, even if your video just has music in the background, consider adding textual content to give viewers more meaning and encourage them to keep an eye on your video.

Pro Tip: To build seamless branding on your social media posts, make sure to use the same font, colors, and style for each post.

Source: Instagram/ @meraki__artistry

6. Make Your Video Mobile-Responsive πŸ“²

Mobile-friendly social media sites have been reshaped to be mobile-responsive.

Instagram, for example, does not make it simple for regular users to upload content on its desktop version unless they use Instagram management services.

When making videos, failing to optimize for mobile is a critical error. If you post content that is only suitable for horizontal rather than square formats, your followers are unlikely to spend time watching it.

7. Add Some Pinches of Fun πŸ₯³

This tip is something that a lot of businesses overlook.

People want to watch or read content that makes them laugh, smile, or feel connected to it.

Do not just send out marketing texts and advertising videos related to your sales.

πŸ‘‰πŸΌ Storytelling and human interaction are needed for video content to resonate.

It is critical to share video content that is not entirely about your business. It takes a little more effort to make sure it is important to your audience, but it is well worth it.

You can find different ways to create videos for your company on the internet, and you can simply check for tips and techniques to make a business video in any search engine.

There are also many online training courses available to assist you in creating videos for your company.

It is important to note that you should not overwhelm your audience with product videos. Be as imaginative as possible when it comes to the subjects of you choose to record and produce.

There are several methods for creating a business video, but the viral method is the most common.

You may use this tool to record a video and then post it on social media platforms such as YouTube and Facebook.

To share the video with their friends, people can simply copy and paste the link into their message boards or emails.

It's a simple way to spread the fun ☺️

8. Keep The Videos Short And To-The-Point ⏰

Creating short and to-the-point videos for your company is an important way for getting your message across to potential customers and clients.

You can easily make awesome short business videos that will wow even the largest audiences by choosing a low-cost, high-quality service.

Your video content should be relatable and engaging enough to keep the viewer's attention.

Remember to keep the video short, ideally between one and five minutes for highest engagement rate.

Your audience wants to see the video as soon as possible and then take an action toward it. They can check your website, share your video with their friends, or simply no actions except always remembering what you showed them.

Conclusion πŸ’πŸ»β€β™€οΈ

Social media content, with its complex blend of audio and visual elements, is a powerful medium for sharing your brand's story and providing value to your audience.

If you have a limited marketing budget, you can still create social media videos for your brand using a smartphone and your imagination.

You will see an increase in engagement, reach, and brand awareness if you follow these basic social media video tips mentioned in this article.

Remember to always check your performance in the social media platform that you are using. If it is Instagram that you prefer, you can use Instagram tracker tools.


This article was written by Parichehr Parsi. Β Parichehr is a born writer, and a copywriter. She currently writes Instagram marketing blog posts for SocialPros and DMpro.app. Β Parichehr loves reading, doing research, and updating herself every day. Find her on LinkedIn!

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