TikTok hashtags build communities by helping users find and share content, and get invited to a conversation that you began in the first place. These three things make up that perfect mix to get things going on the platform, whether for personal or professional reasons.

In order to grow your presence and get more post engagement on TikTok, you need a solid hashtag strategy.

This post will tell you everything you need to know about using Tiktok hashtags and bring you steps closer to becoming a TikTok influencer.

First Things First: Why Use Hashtags on TikTok? πŸ’πŸ»β€β™€οΈ

Trust us, using hashtags will be the very thing you need to up your TikTok game. For one, TikTok hashtags bring discoverability. Strategic hashtags boost your content significantly, allowing you to reach a lot of potential followers.

You reach people based on their interests, increasing the visibility of your posts. If you use trending hashtags, your posts make it to the Discovery pages where millions of eyeballs will see what you’re all about πŸ‘€

Hashtags also help you gain more likes and comments that create your community. People who follow you will want to keep up-to-date on your content. As more users react and engage in your posts, the TikTok algorithm will be familiar with what your profile is all about. TikTok’s For You page will pull up your posts on specific hashtags and put your videos in front of other users.

Since hashtags function more as a curation tool, the algorithm personalizes the users’ experience. This is good, especially from a business perspective, because relevant hashtags help your content reach the right people.

Using TikTok hashtags also helps identify who your competitors are. Checking out their content that uses the same hashtags is a smart way to plan out content ideas. Aside from that, you get to analyze similar industry content this way. With the right perspective, hashtags bring numerous benefits and build your social media presence. So, use them to your advantage.

7 Best Practices For TikTok Hashtags πŸ™ŒπŸ½

Now that you know how much hashtags can help your social media strategy, here are seven tried-and-true how-to's to maximize your use of TikTok hashtags.

1. Develop A TikTok Hashtag Strategy πŸ‘¨πŸΎβ€πŸ’»

A powerful TikTok hashtag strategy begins with figuring out what your goals are for your account. What do you want out of TikTok at large? Set realistic goals, whether it means more dollars from your social presence or an amped-up reach with new followers. Tackle smaller objectives that increase brand awareness, grow your brand’s audience, increase community engagement, or increase web traffic. Β 

The next thing to do is ask yourself who you’re trying to reach. Do some research on your target audience. What hashtags do they most use? Among those frequently used hashtags, which ones are most associated with your brand? This helps you get more focused on creating content that targets specific hashtags. Finally, decide if you’re going for maximum exposure or just a successful video within your target niche.

2.Study The Hashtags Of TikTok influencers 🀩

One of the best strategies for any social media platform is to learn from the best. So, find popular TikTok influencers through a tool like InfluenceGrid, then look at the hashtags they are using on their posts.

You can quickly discover TikTok influencers on that platform, allowing you to sort searches by followers, views per video, likes per video, and engagement. Most likely these TikTok superstars are using popular hashtags that are trending.

One of the best ways to tap into the power of TikTok is through UGC (user-generated content), note some hashtags influencers that they are nailing the platform with, and use them for guidance on your next post.

TikTok has a huge trend culture compared with other social media platforms, and when it comes to trending hashtags, Tiktok is full of them. If you go to your Explore page, you can see which ones are trending at that time. Try to come up with content revolving around that TikTok and you will be able to gain exposure.

There are trending TikTok hashtags in various categories based on content-type: educational, friendship-related, health-related, food-related, dance-related, motivational, beauty-related, and craft-related content. Β However, among the most popular TikTok hashtags are: #foryou, #foryoupage, #fyp, #duet, #tiktok, #viral, #tiktokindia #trending, #comedy, and #funny.

4.Participate In TikTok Challenges πŸ‘―β€β™€οΈ

TikTok is a hotspot for challenges, so joining in on hashtag challenges is essential to growing your following. These challenges inspire users to create their own version of trending content, which can be significant for growing reach and awareness.

Some of the best viral TikTok challenges include Lil Nas X’s hit single β€œOld Town Road” Challenge, β€œBeautiful People” Challenge by Ed Sheeran, β€œRenegade” Challenge, and the Celeb Look-Alike Challenge. Every day there are new challenges to join. Find one revolving around your brand or niche, and make sure to include the hashtag in your caption.

Video Courtesy of YouTube

Event hashtags on TikTok are a sure way to get more reach. Is there an event going on in the world that could be trending? If there is, then check the hashtags, they are using and type them into your TikTok posts. Create your video surrounding a popular event such as the debates or a new release of a show. Your video has a much greater chance of getting on the For You page.

Video Courtesy of YouTube

This go-with-the-flow approach to TikTok hashtags is a great way to go viral quickly. You can even use hashtags used to celebrate special occasions, holidays, and upcoming events. Your brand’s social media content calendar should include plans for occasions that people never miss. Use these to capture your audience’s interest.

6.Get To Know Your Audience πŸ™ŒπŸ½

Once you’ve started posting, you’ll be able to tell which content performs better with your audience. You might want to check on how to access TikTok Analytics for comprehensive and helpful data regarding your TikTok posts regarding profile views, content insights, and follower insights.

You can even go as far as finding out the total like count of each post, the total number of comments, total shares, total video playtime, average watch time, traffic source types, and audience territories. You get to know which posts work well for your audience and which ones do not. When creating content, make sure to give your audience what they want and use the hashtags needed to grow even more followers.

7.Post Frequently πŸ—“

Once you post a popular video, you’ll need to keep posting so you don’t lose your audience. This means you would need to post 1-3 times a day to keep things going and gain more traction.

For better results, post on TikTok during the times when your audience is most active. Remember that TikTok data is recorded in UTC or Coordinated Universal Time. You will need to convert follower activity hours into the timezones of your target audiences’ location.

When it comes to the best times to upload a video on TikTok, go for 6 AM to 10 AM and 7 PM to 11 PM Eastern Standard Time. Posting at the right moment strengthens that sense of familiarity that people look for in communities.

Consistency Is Key With TikTok Hashtags 🧐

There are no shortcuts to success, TikTok included. If you consistently follow the steps above by discovering new trends and challenges, you’ll keep your followers interested. More interest will lead to more engagement, and you’ll be on your way to building a successful TikTok presence.


This post was written by Samantha Hackett. Samantha is a Marketing Coordinator at Kicksta with an expertise in all things Instagram and social media marketing. Our passion is to help companies grow their presence online and kill it in social media!

You've successfully subscribed to MarketTap
Welcome back! You've successfully signed in.
Great! You've successfully signed up.
Success! Your account is fully activated, you now have access to all content.